Drink coffee
most effectively & efficiently

We drink coffee to stay awake and be more productive. However, it isn’t the magic bullet to fatigue. Actually, caffeine taken at wrong time could be a cause of fatigue, and thus physicians recommend us to cut caffeine in the late afternoon.

“2pm is when we should have a last cup of coffee”

Dr. Oz Show



According to Journal of Clinical Sleep Medicine*, a caffeine intake 6 hours before bed reduces sleep efficiency by 1 hour. Also, average half life of caffeine is 5 hours**, meaning half of caffeine still remains in our body after 5 hours to potentially disrupt our good night sleep, leading to more fatigue next day.

*Drake C, Roehrs T, Shambroom J, Roth T (2013) Caffeine effects on sleep taken 0, 3, or 6 hours before going to bed. J Clin Sleep Med 9: 1195–1200. 

**American Academy of Sleep Medicine

Problem :
Vicious Cycle

However, it’s hard to cut afternoon caffeine. Actually, we become more and more dependent on caffeine, due to the vicious cycle that afternoon caffeine has created for us.

We wanted to break this cycle.


It’s time to break the vicious cycle


ATP: Fundamental Solution for Energy

First we need to understand how our body creates energy. Our body breaks a molecule called “Adenosine Triphosphate (ATP),” which stores and transports chemical energy within cells, to generate energy.


Thus, we need to create more ATP, our body’s energy source, to break the vicious cycle.


That’s why we selected Korean Red Ginseng as Supherb’s main ingredient, which has been clinically proven to ramp up ATP production, fundamentally raising our energy level.* A bottle of Supherb contains a recommended daily dosage of Korean Red Ginseng along with two other Korean herbs that maximize its effect.

1. Li XT, Chen R, Jin LM, Chen HY. Regulation on energy metabolism and protection on mitochondria of Panax ginseng polysaccharide. Am J Chin Med. 2. John Zeqi Luo and Luguang Luo. Ginseng on Hyperglycemia: Effects and Mechanisms